PRACTICAL
STRATEGIC
AUTHENTIC
INTENTIONAL
PRACTICAL STRATEGIC AUTHENTIC INTENTIONAL
WEB DESIGN
FOR SMALL BUSINESS OWNERS.
you deserve a website that..Serves your brand.
Creates a connection
with your audience.
Feels aligned.
....so that you can grow your brand, serve more people, and make the impact you are meant to make in the world.
HERE’S HOW WE’LL
work together
to achieve all this.
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Whether or not you realize it, you have a brand. A brand is your values, mission, vision, goals, positioning, and visual identity. Through in-depth strategic sessions, we will unearth your brand and design a strategy that feels grounded.
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The best way to capture the attention of your ideal audience is to speak from their perspective. To do this, we’ll build detailed profiles that will capture your audience’s voice.
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We’ll choose fonts that are legible and a color palette that feels like you, attracts your ideal audience, and doesn’t give your website visitors a headache.
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Quality images are the secret to an attractive website. If you have a harddrive full of professional photos, I can create a curated collection specifically for your website. Don’t have photos taken by a professional? That’s fine! There are other options.
PACKAGES
SIGNATURE PACKAGE
The most common website needs all in one package.
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Brand strategy
Deep dive sessions
Brand Strategy Journal
Brand Visuals guide
Four pages (Home, About, Services, Get Started)
Customized header and footer
Favicon upload
Content writing and editing as needed
Review and revision sessions with project point-of-contact
UX SEO
Multi-device optimization (desktop, phone, and tablet)
Descriptive and meaningful URLs
Strategic website structure and user-friendly navigation
Basic on-page SEO:
Correct use of header tags
Optimized images (up to 6 images)
Internal links to relevant pages
Website management guide
Website management support sessions
Domain connection
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Domain acquisition
Domain maintenance
Website maintenance
Additional on-page SEO
Extensive keyword research and implementation
Optimized meta page titles and descriptions
Optimized images with descriptive alt text.
Coordination for legal protection documents and implementation on website
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Small business owners (SBOs) who have a lot to share with their ideal audience (i.e. multiple services and/or programs)
SBOs who need guidance in developing or defining their brand
SBOs that need help with their website messaging and strategy
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Small business owners that already have an established brand strategy and the exact copywriting for your website (instead, inquire about the custom package!)
Small business owners that don’t have much content to share with their audience (Instead, you may want to inquire about a one-page custom website)
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3 weeks - 2 months
Life happens- especially for the small business owner. If you’ve completed all your pre-work AND it needs minor editing, then the project can be completed in a shorter timeframe. If, for some reason you need more guidance on the pre-work, then we would have more time to get through it together.
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Starting at $1,200.00
50% deposit required to book your spot in my calendar
CUSTOM PACKAGES
Tailored specifically to your needs.
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A one-page website
GREAT starting place if you’re just starting your organization and don’t have much content
NOT GREAT if you have a lot of content you want to get out into the world
Several pages
GREAT if you need exactly what’s in the signature package AND a blog (for example).
NOT GREAT if you are just getting started with your organization, still need to get clear about your brand, or don’t have any messaging and/or content
Just a website
GREAT if you already have the exact messaging you want to use, you just need a designer to put it all together.
NOT GREAT if you haven’t established any brand principles
Just brand messaging + wireframe
GREAT if you want to get clear about your brand and are planning to build a website
NOT GREAT if you haven’t an idea about your brand yet
Just a brand strategy
GREAT if you’ve been building a brand and are ready to establish a strategy
NOT GREAT if you don’t have an idea for a brand
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Cost and timeline will be determined after your needs are clarified through a free discovery session.
Fill out the inquiry form to get started.
FAQs
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I use Squarespace. Squarespace is an all-in-one website builder with a drag and drop editor that makes it easy to design websites. I use a website builder to empower small business owners to manage their websites and easily add or change content.
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Yes! Because your website will be built on Squarespace, you’ll be able to make edits easily to your own website. When we’ve completed our project, I’ll provide you with a Squarespace website management guide. You’ll also be able to book website management education sessions with me if you need help. Because Squarespace is one of the most popular website builders, there are numerous Squarespace tutorials readily available online.
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The signature package is designed to get your website up and running with all the essentials. The items that are not included are nice-to-haves and can be addressed at another time.
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Pre-work is the “homework” you need to complete before starting our project.
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You can absolutely design your own website! As a web designer, it’s my responsibility to design a website that is strategic. In other words, your website should make sense. It should engage your ideal audience, represent and communicate your brand, inspire your audience to support your brand, provide useful content, and look good while doing all of that. You should work with me if all of that resonates with you.
I’m Joleen.
I’ve been helping small business owners figure out what to say on their websites while designing it to look and feel good.
(I also do the nerdy technical stuff your website needs).